Village Creative Economy Empowerment through Ice Cream Production, Simple Cooling Equipment, Video Tutorials, and Local Marketing

Abstrak

Village communities with strong local resources and social capital are often not yet fully able to develop these potentials into productive and value-added creative enterprises. In Purwahamba Village, this condition is reflected in the limited diversification of household businesses and the suboptimal processing of local potential into creative economic products that are easy to produce, learn, and market. This community service program aimed to improve residents’ knowledge and skills in developing simple businesses based on processed ice cream products. The implementation method used a community empowerment approach through preparation, observation, training, hands-on practice, mentoring, and descriptive evaluation of activity outcomes. The program was implemented by integrating four main components: the construction of simple cooling equipment, ice cream production training, the development of video tutorials as independent learning media, and initial product marketing to village shops. The results showed initial outcomes in the form of increased residents’ ability to follow production stages, use simple cooling equipment, produce ice cream products ready for market testing, understand basic packaging, and recognize local marketing channels. Program outputs included simple cooling equipment, video tutorials, ice cream products, and initial marketing to village shops. This program demonstrates potential as an initial model of village creative economy empowerment that is simple, practical, and practice-based. However, medium-term economic impacts, such as production consistency, sales volume, market response, and income growth, still require further mentoring and evaluation. Similar programs are recommended to be strengthened through training in packaging, branding, production cost recording, quality standardization, and marketing expansion.